Annual report showcasing impact through bicycles

Having designed their last annual report, we were thrilled to work with World Bicycle Relief UK (WBRUK) again this year on the design of another engaging report on the charity’s activities.

They wanted to significantly increase awareness of their work, helping them to engage major donors, funders, potential legacy givers and broader supporters.

Our aim was to vividly showcase the charity's impact in addressing transportation challenges; highlighting key successes, challenges, mission, and the ongoing need for support.

Responding to the brief

The charity had a library of great images, so we featured these amazing assets extensively to help create an emotive connection with the reader and pace the content with breaks for reflection.

We brought our design expertise to the creation of the annual report, incorporating bespoke iconography and graphic devices to support key stats and information. Bicycle-themed graphics brought a playful touch without looking insincere.

WBRUK provided their accounts pages as a PDF, which we incorporated with very simple branding elements to the headings and footers. This approach provides a cost-effective solution, while making the design look seamless throughout.

The final report

Following sign-off of the design of the annual report, we provided the charity with a web PDF and print-ready PDF, and also arranged printing, providing an end-to-end solution.

The final copies are eye-catching and engaging and were very well received.

The response from the charity was incredibly positive; we received high praise for the design and our project management, and look forward to supporting World Bicycle Relief on their next annual report in 2025.