Transforming Ecotone's Impact Report

Ecotone, Europe’s largest B Corp food business, asked Adept to propose a theme for their next impact report that would demonstrate their commitment to organic farming and biodiversity. Our solution focused on strengthening their signature illustrative style, reinforcing brand consistency and transforming its application to be more contemporary, unified, and visually engaging. 

Design approach

Our approach focused on delivering a contemporary look and enhancing brand cohesion, infusing the report with an activist tone that balances optimism and visual impact. We created fresh illustrations to complement Ecotone’s existing assets, transforming their application to achieve a vibrant new look that remains true to the brand's friendly, nature-inspired style.

Report Structure

The impact report was organised into four main sections with subsections highlighting the organisation's core focus areas. To give each section prominence and provide readers with a visually engaging pause, we developed unique illustrations symbolising organic farming, biodiversity, and food production - adding strong visual context to each section's content. These illustrations were later provided to the client as individual artwork files to help them promote their sustainable activities across other channels. 

Visual and Content Highlights

Illustrations played a key role, with dozens of unique designs created to represent major themes, reducing clutter and enhancing clarity. High-quality images were integrated to humanise the report, offering real-life insights into Ecotone’s work. Infographics and data presentations were redesigned for clarity, making complex information accessible and engaging.

The final report

The impact report was welcomed by the client and their stakeholders and is now prominently featured on their homepage. It effectively spotlights Ecotone’s mission, engages their audience, and underscores their leadership in sustainable food production. Through unique illustrations and cohesive design, the report showcases their achievements while capturing the interest of stakeholders committed to sustainability.