An accessible website to support unrestricted funding
York & Scarborough Hospitals Charity approached us seeking a dedicated website for their charity. Having their own site, rather than just the few pages they had on their Trust’s website, would raise the charity’s profile and streamline interactions with their supporters.
Client
York & Scarborough Hospitals Charity
Work
- Website design
- Online donations
- Web hosting and support
Project goals
Supporting six hospitals and a community service team, the charity needed a website that would significantly boost visibility and, therefore, support within the community and across the Trust.
Key requirements of the new website were to:
- Elevate the charity’s profile and enhance their professional reputation.
- Simplify the donations process, facilitating unrestricted and specific donations including appeals, through an integrated donations system.
- Promote fundraising opportunities.
- Publicise events.
- Keep their audience – the public and Trust staff – informed about the charity's initiatives.
- Showcase the impact of supporters' contributions.
- Direct staff online, to make grant applications more efficient.
What we did
We immersed ourselves in understanding the charity's mission, strategy, and branding needs. Collaborating closely, we guided the charity through five essential stages: wireframing, design, development, content population, and launch.
Our approach ensured that the charity’s staff could make informed decisions throughout the project on website navigation, design, and functionality.
The newly-designed charity website is built on an easy-to-administer CMS that features intuitive navigation, key functionality, and SEO best practices. Hosting and ongoing technical support are being provided now the site is live.
The site includes a fully-integrated donation system with an eye-catching totaliser to help drive support across multiple campaigns and appeals. The website has a cohesive look aligned with Y&S Hospitals Charity branding, reflecting the visual elements of the different hospitals, so readers can engage with their local hospital’s content and choose to donate directly to them. New ‘You’ve funded it’ pages were designed exclusively to share stories of the positive differences donations are making – enhancing communication of the charity’s and supporters’ impact, and encouraging continued support. For hospital staff, there is now a clear online pathway to support grants and charitable funding.
The result
This charity website design not only raises the charity's profile among their communities and hospitals, but also strengthens the charity brand, and makes it easier for supporters to engage and contribute to the cause.
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