Google Grant Management.
Making your free Google advertising budget work for your charity.
As a charity, you are eligible for Google’s $10,000 per month advertising grant, which can make a massive contribution to your cause, driving traffic to your website.
But successful management is key to keeping the grant, and making the most of it to drive traffic to your website. We’re experts in proactively managing these adverts, aligning your Google Ads with your charity's goals.
Get in touch to find out more about how we can help your charity.
Application and setup
If you don’t already have a Google Ads Grant, we’ll help you with the application process, and hold your hand through the account setup process. Once your account is set up we connect it with out Google Ads management account, so we can manage all aspects of your campaigns for you.
Strategy and research
Initially, and on an ongoing basis, your account manager will discuss your aims for your website and digital communications, to align your advertising campaign to your goals. We will conduct keyword research to understand what visitors are searching for that is relevant to your campaign.
Ad creative
We’ll write adverts, often with multiple versions to see which perform best, and different versions for different devices and platforms. We’ll make use of all the features of Google Ads we can to make your adverts as effective as possible.
When new ad features are made available by Google, we’ll update your ads to make best use of these.
Compliance
In order to continue to receive your Ad Grant, you need to stay compliant with a wide range of Google policies. We continuously monitor your campaign performance to ensure that you stay compliant, and deal with any non-compliance issues that arise.
Optimisation
On an ongoing basis we will review your advert performance, both in terms of optimising your position in search results, keyword bids and ad budgets in order to optimise the traffic you receive to your website, and the conversion of this traffic into engagement.
We can often dramatically reduce your costs per click for relevant traffic, getting you more clicks and conversions for your budget. As the competitive landscape changes, we keep on top of this and do further optimisation as required.
Performance reporting
Each month we’ll send you a website performance report, that gives you an overview of your website performance, including some specific data on the performance of your ad campaign. Your account manager will update you on important changes or relevant stand out points within the report when it is sent.
What can I use the Ad Grant for?
Here are a few ideas:
- Increase Visibility: Ensure your organization is easily found by individuals searching for relevant issues like "animal rights," "human rights," or a specific medical condition you support.
- Generate Leads: Enhance your fundraising telemarketing program by generating leads for conversion.
- Support Multi-Channel Activities: Complement your efforts in other channels such as print ads, radio, and general PR, as these activities often drive search responses.
- Boost Campaigns: Amplify your petition and lobbying campaigns by targeting people actively seeking information on your topics.
- Shape Perceptions: Influence public perception of your cause and related issues. For instance, a mental health charity can reach individuals needing help with depression, or a charity supporting those with physical illnesses can provide valuable information and support.
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