A new campaign for a brighter future for farmers

The Prince’s Countryside Fund wanted to launch a new campaign to promote their offering of free business skills training to family dairy and livestock farms across the UK, to maximise their profitability and resilience. This will help to ensure the future of farming in the UK.

The new campaign was named the Farmers Resilience Programme and required a sub-brand to give it a stronger visual presence.

How we helped

A logo was created for the campaign, along with a supporting visual identity. We wanted this to instantly reflect the countryside and a brighter future.

The new sub-brand was applied to a collection of marketing materials that were used to launch the campaign, including roller banners, social media graphics, posters and leaflets.