Fundraising identity #fundtheanswers

TYAC is the UK’s professional association for those involved in the treatment, care and support of teenagers and young adults with cancer.

The charity wanted to conduct more fundraising activities with teenagers and young adults. However, their main brand identity - which had a more professional/medical feel - did not allow them to effectively connect with this audience.

How we helped

To engage with this young audience, Adept created a fundraising identity that had a much fresher and more youthful feel.

We saw the importance of retaining a connection to the master brand, so we considered how we could utilise some of the charity's main brand elements, including colours and fonts when creating the fundraising identity.

The results

TYAC loved their new fundraising identity and it received a hugely positive response from the steering group of teenagers and young adults who were involved in the project.

Adept then worked with the charity to create a selection of fundraising materials including booklets, posters, sponsorship forms and more. Alongside this, we produced a set of identity guidelines, ensuring that any materials produced in the future will continue to follow what we'd set out.