Six-Tea Party Fundraising campaign

2021 marked the 60th anniversary of incredible life changing research by Kidney Research UK.

As part of their 60th anniversary celebrations, Kidney Research UK wanted a way to bring their supporters together through the launch of a new summer fundraising campaign.

Playing on the words of a traditional tea party, Kidney Research UK encouraged supporters to hold a ‘Six-Tea Party’, to raise money to keep their research going, in turn supporting those affected by kidney disease. The campaign would also look to promote the charity as a whole, as well as giving Kidney Research UK's supporters the opportunity to be a part of the 60th anniversary celebrations.

How we helped

To help bring the campaign to life, Kidney Research UK asked us to create a new campaign identity and logo, that we would in turn roll out across a selection of materials in time for the launch of the campaign. 

As part of the new campaign identity, we created the overarching design theme based around a classic afternoon tea to invoke nostalgia and a sense of togetherness, along with a sense of fun. 

The results

Kidney Research UK was thrilled with the look of the campaign, which was rolled out to various promotional and fundraising materials, such as a magazine insert and leaflet, social media adverts and graphics, as well as cake toppers for the supporters to use at their ‘Six-Tea Party’ events.